2011 advertising campaign

The Costa Brava campaign focuses on the destination’s main outbound tourism market: France.

For the first time, the Patronat de Turisme Costa Brava Girona, the town councils of the Costa Brava, tourism bodies and associations from the Girona area and Turespaña have joined forces to promote the Costa Brava through an advertising campaign targeting France, the destination’s main outbound tourism market.

The town councils and tourism bodies and associations of the Costa Brava taking part in the campaign are as follows: the Hotel & Restaurant Federation of the counties of Girona, the Chamber of Commerce and Industry and Navigation of Girona, the Chamber of Commerce, Industry and Navigation of Palamós, the Campsite and Holiday Resort Association of the province of Girona, the Apartment Tourism Association, the Rural Tourism Association of Girona, the Costa Brava Empordà Girona Golf Courses Association, the Estartit - Medes Islands Water Sports Resort Association, the Roses-Cap de Creus Water Sports Resort Association, the Association of Diving Centres of the Costa Brava, the Catalan Association of Sports and Tourism Ports, the Guild of Discotheques and Nightclubs, Water Parks of the Costa Brava, the Catalan Association of Travel Agencies, Sarfa, Lloret Futur, and the town councils of Blanes, Lloret de Mar, Sant Feliu de Guíxols, Santa Cristina d’Aro, Castell-Platja d’Aro, Calonge-Sant Antoni, Palamós, Palafrugell, Begur, Pals, Torroella de Montgrí-L’Estartit, L’Escala, Roses, Cadaqués, Port de la Selva and Llançà, along with the Patronat de Turisme Costa Brava Girona.

The advertising campaign has cost 181,800 euros, including creative costs, image production costs and the purchase of media advertising space. This year the budget has increased by 68% in respect of the 2010 campaign, which also targeted the French market. Turespaña has provided 90,900 euros (50%), while the Girona tourism sector has provided the remaining 90,900 euros (50%). The Patronat de Turisme Costa Brava Girona has provided 50% of the funds contributed by the Girona tourism sector, while the private tourism sector has provided the remaining 50%.

The advertising campaign, entitled Espagne. J’en ai besoin, consists of a single image, produced by Turespaña for the Costa Brava destination, which contains a creative component associated with the world of emotions and the Costa Brava.

The media and advertising space plan is jointly managed by the Patronat de Turisme and Turespaña. The Costa Brava advertisement will be placed in the general press, online media outlets and outdoor advertising media such as buses.