ILTM Asia

The Costa Brava is promoted for the first time at the International Luxury Travel Market Asia

From 3^rd to 6^th June, the Costa Brava Girona Tourist Board, representing the general tourism offering of the Costa Brava and the Pirineu de Girona, took part for the first time in the International Luxury Travel Market Asia, held in the Chinese city of Shanghai, with the goal of promoting the quality tourism products of the Costa Brava and the Pirineu de Girona among the leading Chinese tour operators who sell European travel packages.

The Girona area participated with a stand at which the Costa Brava Girona Tourist Board and the PGA Catalunya Resort offered information to visitors and completed an intense schedule of interviews with Chinese tour operators.

On 5^th June, the Catalan Tourism Agency and the Costa Brava Girona Tourist Board organised a special dinner at the El Willy restaurant in Shanghai to present the destination to some 30 people, including 18 tour operators and five representatives of Chinese media outlets. The event was presided over by the President of Girona Provincial Council and of the Costa Brava Girona Tourist Board, Joan Giraut, the Director of the Centre for the Tourism Promotion of Catalonia in China, Antonio Li, the Spanish Consul in Shanghai, Gonzalo Ortiz Díez-Tortosa, and the FC Barcelona director and ambassador for the Costa Brava in China, Dídac Lee.

This initiative formed part of the agreement entered into by the Catalan Tourism Agency, FC Barcelona and the Costa Brava Girona Tourist Board to collaborate on tourism promotion matters in emerging Asian markets, with the goal of exploiting the synergies of the three organisations.