Co-marketing campaign

Lametayel, Israel’s most popular tourist information website, promotes the Girona Pryenees this summer

The Costa Brava Girona Tourist Board and Lametayel, Israel’s most popular tourist information website, held a digital campaign over the summer to boost the Israeli market’s interest in visiting the Girona Pyrenees, with the hopes of reaching three million impacts by the end of the campaign. The website, which has more than 50,000 unique visitors per day in the summer and holiday season, released information on Jewish heritage in Girona as well as on the region’s culture, active tourism activities, and cuisine and restaurant recommendations in the Girona Pyrenees. This information has been shared with the over 95,000 followers on Lametayel’s social networks, as well as included in a newsletter distributed to 320,000 subscribers. The website features banners that link to the Costa Brava and Girona Pyrenees website and YouTube channel.