Two promotional, marketing and communication initiatives in Madrid and Rome bring together 300 people with the goal of increasing the number of visitors from Spain and Italy to the Costa Brava and Pirineu de Girona destinations. Buy Catalunya, which targets intermediary channels operating in international markets, highlights the interest of tour operators in specific products such as golf, culture and food and wine tourism in the destinations of the Girona area. Other highlights in June include the unveiling of the Wine Route Product Club and a series of local sporting events, attracting elite sports professionals and amateurs alike. Last of all, Web 2.0 promotional initiatives have been stepped up in June, while the presence of the Costa Brava and Pirineu de Girona brands and products on Facebook, Twitter and Instagram has grown.
60 journalists and 40 Italian travel agents attend the presentation "Costa Brava and Pirineu de Girona" in Rome, coinciding with the Salvador Dalí exhibition at the Museum of the Risorgimento.
Work meetings and press presentations, strategies to increase the number of visitors from Spain.
170 tour operators from 31 different international markets participate in Buy Catalunya 2012, organised by the Catalan Tourism Agency.
The Empordà Wine Route Product Club is unveiled, aimed at boosting local food and wine tourism and adding value to the Costa Brava destination.
The Ultra-distance Trail Race of La Cerdanya, the Catalonia-Costa Brava Grand Prix of the World Windsurfing Championship and the Transpyr MTB race prove a great success.
The Costa Brava is the shooting location for Tasting Menu, a film about haute cuisine and couple relationships.
26 million social network impressions on the Costa Brava in 15 days.Ver más
Seven instagramers with 500,000 followers between them travel through Catalonia and along the Costa Brava to promote the destinations.Ver más
The "I like the Costa Brava and the Pirineu de Girona!" campaign energises and increases the number of users on the social networks of the Patronat.Ver más
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