October has been an extremely busy month for the Patronat de Turisme in terms of promotional and communication activity aimed at tourism professionals and end users. A powerful promotional initiative in the Russian market has kick-started the initiatives scheduled to be implemented in Eastern European countries over the rest of 2011 and especially in 2012. Our activity has focused on promoting specific products in Central European markets among tour operators specialising in culture, active tourism, city breaks, business tourism and wine and gastronomic tourism. Particular highlights have included the Patronat's participation in the Mercat de Mercats (Market of Markets) Fair in Barcelona and the promotion of wine tourism in the area, including the Rutas del Vino de España (Wine Routes of Spain) project, among other activities. As regards Tourism 2.0, the Patronat de Turisme has held its eighth training day, entitled "Innovation in tourism companies: structuring, communication and marketing", and has organised two specific blogtrips, one in the Pirineu de Girona and a Health and Beauty theme-based trip.
The Patronat de Turisme has presented the Costa Brava and the Pirineu de Girona in Moscow to 150 people, including dignitaries, tour operators, media outlets and travel influencers.
The Costa Brava and the Pirineu de Girona, the only tourism destination present at the Mercat de Mercats (Market of Markets) Fair in Barcelona.
Following the Patronat's participation in five international workshops, 60 professionals from outbound travel agencies express an interest in the area's tourism products.
A sporting, social and charity event with 2,000 participants will be taking place along Girona's greenways.
The Patronat de Turisme and Girona Provincial Council boost the development of wine tourism in the area by becoming involved in the Wine Routes of Spain project, an initiative of the ACEVIN (Spanish Association of Wine Cities)
Seven international journalists specialised in hiking and golf visit the Costa Brava.
Twenty sales representatives of the travel agencies of SNCF, the French rail company, will be marketing the Costa Brava in 2012.
Palamós port joins the Board of Directors of MedCruise
120 tourism sector professionals take part in the eighth training day, while 150 follow the event online through the streaming service.
The first Pirineu de Girona international blogtrip generated 10 million Twitter impressions in a week.
Tourism businesspeople from the health, beauty and wellness sector organise the first blogtrip specialised in the Costa Brava and Pirineu de Girona destination.