With the summer tourism season about to get under way, the Patronat de Turisme has been stepping up its activities with the launch of its 2011 advertising campaign and the boosting of the presence of the destination in the media and social networks through the first Costa Brava Girona International Blogtrip. A series of professional training days have also been scheduled in the specific areas of tourism 2.0, beauty and wellness, and nature. Meanwhile, the Costa Brava km0 and Pirineu de Girona km0 promotional campaign in Barcelona's markets came to a successful end. The official portal of the tourism offer of the Costa Brava and the Pirineu de Girona has continued to increase its visitor traffic and has incorporated 8 webcams with weather information.
The Costa Brava campaign focuses on the destination’s main outbound tourism market: France.
The new campaign in Barcelona's markets comes to an end, proving a success in terms of visitor numbers and participation.
A training day entitled "Spa manager: how to optimise the performance of our establishment" has been held for the first time, attended by 20 professionals specialised in the tourism sector.
A nature tourism day entitled "The preservation of natural areas as an opportunity for the tourism sector" was held in Olot on 26th May, bringing together technicians from the Europarc organisation and representatives of some twenty tourism bodies and companies from the Girona area.
90 journalists from the USA, Canada, Russia, France, Germany, Poland and the Netherlands visit the destination in 20 press trips.
Eight Polish tour operators take part in a familiarisation trip to the destination and in a business meeting with companies from the Girona tourism sector.
The tourism offer of the Costa Brava and the Pirineu de Girona was promoted at the Expovacaciones tourism and travel fair in Bilbao from 5th to 10th May as part of the Catalonia stand.
The visit by 16 international bloggers to the Costa Brava destination generates more than 14 million Twitter impressions around the world in just nine days.
The number of visits to the official portal of the Costa Brava and the Pirineu de Girona has increased by 79% in respect of of the same period in 2010, while the number of new visits has grown by 16%.
8 webcams placed in various towns in the Girona area offer visitors a 24-hour weather sequence of the destination.