The Patronat de Turisme has stepped up its activity in April through the implementation of four promotional initiatives aimed at the general public in nearby markets: Catalonia and the South of France. One of the highlights is the Costa Brava km0 and Pirineu de Girona km0 initiative, which marks the beginning of a new promotional strategy for Girona’s destinations based on three key pillars: gastronomy, product and territory, with a bearing on the markets of Barcelona and its metropolitan area. Moreover, the Patronat has welcomed some fifty international journalists in ten press trips to the area, has held a new Web 2.0 workshop for tourism professionals and has collaborated in the publication of a new book entitled Costa Brava. Panoràmiques d’avui (Costa Brava. Present-day panoramic views).
The promotional initiative will showcase the tourism, oenogastronomic and cultural offer of the counties of Girona directly in nearby outbound tourist markets.
12 organisations and companies from the Girona area took part in the SITC (International Tourism Fair of Catalonia) with the twin strategy of targeting professional channels and presenting the destination to the general public.
Thirteen tourism organisations and companies from the Girona area were promoted in the French market through the Envie de Catalogne initiative in Montpelier.
Seventeen tourism organisations and companies from the Girona area take part in the Easter Cattle Market (Fira del Ram) in Vic, offering a cohesive yet diverse image of the destination.
47 journalists from the USA, Russia, Italy, France, Germany and the Netherlands visit the destination in 10 press trips.
A new book is published with panoramic views of the present-day Costa Brava, creating a special link between the reader and the area.
The first tourism guide to the Costa Brava in Braille receives an Alimara prize.
On 16th May, the Health and Beauty Marketing Club of the Patronat de Turisme is holding a training day entitled "Spa manager: how to optimise the capacity of our establishment".
The Patronat de Turisme holds the level two WordPress workshop, attended by 27 professionals from the Girona tourism sector.
The Patronat de Turisme takes part in the Turismo.as tourism and technology forum, devoted to social media and brand communication, to talk about its experience in the tourism 2.0 environment.
16 top international bloggers will generate interesting content on Girona's destinations in the social media.