Promotional initiatives in Europe
The Central European cities of Frankfurt and Chamonix-Mont-Blanc host tourism promotion events
MARCH 2014
From 23rd to 25th August the Costa Brava Girona Tourist Board, together with the Catalan Tourism Agency and Turespaña, took part in an outdoor tourism promotion event for the general public in Frankfurt (Germany). Entitled "Spanien am Main Museumsuferfest", the aim of the event was to publicise the cultural, gastronomic and tourism offering of the Costa Brava and the Pirineu de Girona among German visitors.
At the end of the month, from 27th to 30th August, the Costa Brava Girona Tourist Board attended the "Ultra-Trail du Mont-Blanc" event in France for the first time with a stand at which it offered information on the nature and active tourism offering of the Girona area, as well as publicising two similar competitions held in the Girona area, namely the Trail Cap de Creus and the Gran Volta a la Cerdanya.
Through these two promotional events the Tourist Board aimed to showcase the Costa Brava and Pirineu de Girona brands and to disseminate tourist information in outbound tourism markets for the Girona destinations.
