Promotional initiatives

Nine press trips and a luxury familiarisation trip aimed at the Chinese market are scheduled for September

detailed visit and activity programmes for journalists and travel agents through which the destinations in the Girona area and their tourism offer will be publicised.

One of the highlights is a familiarisation trip to Catalonia aimed at showcasing its luxury tourism offer to the Chinese market, a promotional initiative of the Catalan Tourism Agency scheduled from 17^th to 24^thSeptember. The Patronat de Turisme is participating in the trip by organising three days of visits, services and activities on the Costa Brava for a group of eight Chinese specialised wholesale agents. This destination discovery and business networking schedule includes visits to top-of-the-range tourism accommodation establishments, meals in avant-garde restaurants and a range of activities proposed by Girona-based companies, such as tastings of DO Empordà wines, golf course clinics, etc.

Meanwhile, nine press trips will also be taking place in September, including a tour from the Pyrenees to the Girona coast on high-capacity motorcycles by a group of journalists from Germany, the making of a programme on the greenways of the counties of Girona by the Dutch TV channel VRT, a visit by a group of Belgian journalists to discover the Jewish heritage of Besalú, Castelló d’Empúries and Girona, a tour of DO Empordà wine cellars by journalists from the magazine Sobremesa, and the making of a programme on Dalí and Catalan traditions by ten Russian journalists, among others.

Several private companies and entities from the Girona tourism sector participate and collaborate directly in the press and familiarisation trips presented by the Patronat de Turisme.