Promoting the Girona Pyrenees

Girona Pyrenees multimedia communication campaign 2014-2015.

With the aim of promoting and publicising the tourist destination and Girona’s five ski resorts among skiers and visitors to the Catalan market for the 2014-2015 season, the Costa Brava Girona Tourist Board, together with Girona Pyrenees companies and organizations, have launched a widespread media campaign that includes radio, newspapers, television and digital media. Radio and RAC105 Flaixbac will broadcast four live programs from the ski resorts of La Molina, Vall de Nuria, Vallter2000 and Masella between January and February on their respective programs Fricandó Matiner and El matí i la mare que el va parir. These will be promoted through commercials on the 105TV channel, each station’s social media, and print advertising including La Vanguardia, El Mundo Deportivo, the Diari de Girona, El Periódico, Sport and El Punt Avui. Likewise, the Costa Brava Girona Tourist Board regularly publishes content on ski resorts, local events and activities online and on social networks (Facebook, Twitter, Instagram) with photographs, profiles and links to websites to increase traffic.