Promoting the Costa Brava
Chinese fans of Barça and the Costa Brava
MARCH 2014
The Patronat de Turisme Costa Brava Girona, the tourism promotion body of Girona Provincial Council, invited three Chinese Barça fans, the winners of a competition on Tencent (Chinese social network) organised by FC Barcelona in the important Asian market, to visit the Dalí Theatre - Museum in Figueres and Girona's old quarter in the hours leading up to the Barça-Madrid derby.
The Chinese fans travelled more than 10,000 kilometres to see the match at the Camp Nou after winning a competition held by FC Barcelona on Tencent, the Chinese social network, and took the opportunity to discover the natural, cultural and tourism attractions of the Costa Brava.
Dídac Lee, an FC Barcelona director and native of Figueres, acted as ambassador of the Costa Brava during the competition winners' visit, participating actively in the promotion of the destination.
