Digital marketing event

The Vívid and Ennatura't festivals promoted on Periscope and Facebook Live.

Three activities related to the Vívid Wine Festival three to the Ennatura't Festival of Outdoor Activities are the first events that the Costa Brava Girona Tourist Board promotes through own profiles on two broadcasting platforms: Twitter’s Periscope and Facebook Live. This new social strategy aims to have a positive impact on the Costa Brava i Pirineu de Girona brand and encourage the use of social media as a tool for following the various activities and events taking place in the surrounding region. For Vívid, the impact of the broadcasts was 1,764 views on Facebook and 309 live views on Periscope, while the Wine Hikes in Mar d’Amunt was seen 2,492 times on Facebook with 300 live viewers on Periscope. Periscope’s live broadcasts make it possible for viewers to give “hearts” to their favourites, and the Tourist Board’s newest videos have received an estimated 10,370.