Britmums Blogtrip
A visit to the Costa Brava is organised for blogging parents with the goal of positioning it in the UK as a family destination
MARCH 2014
A trip to the area was organised from 28th May to 2nd June for blogging parents from the UK, members of the Britmums association, in order to showcase tourist establishments and cultural, culinary and sporting activities and products suitable for families on holiday on the Costa Brava and in the Pirineu de Girona.
The Britmums association currently boasts 4,200 bloggers and over 8,500 blogs dedicated to education, travel, lifestyle and beauty.
A small group of influencers and bloggers, each accompanied by a child of between 9 and 14 years of age, completed an intensive and varied discovery trip that included a visit to the Medes Islands in a glass-bottomed boat, a ceramics workshop in La Bisbal, a picnic in a DO Empordà wine cellar, a special tour of the Dalí Theatre-Museum in Figueres using optical games, a computer tablet workshop, a practical cooking course, a flight in the Wind Tunnel of Castelló d'Empúries, nautical activities in the Bay of Roses, nature activities in Vall de Núria and accommodation in chalet campsites of the Costa Brava.
The participants included journalists and bloggers such as Steve Keenan, who runs www.travelperspective.co.uk/blog and is a journalist for the travel section of The Sunday Times, and Mark Frary, of www.travellingwiththekids.com. The blogging mothers were Kirstie Pelling (www.familyadventureproject.org and kirstiepelling.blogspot.com.es), Lucy Campbell (www.familyaffairsandothermatters.com), Gretta Schifano (www.mumsdotravel.com), Rosie Shelley (www.rosiescribble.co.uk) and Jen Howze (www.jenography.net and www.britmums.com).
Between them, the participants have over 27,000 online followers. Meanwhile, the Britmums community has 19,800 Twitter followers and participates very actively in other social platforms such as Facebook, Youtube, Google+, Pinterest and Instagram. Some of its bloggers collaborate with the travel blogs of The Times and The Daily Telegraph.
Through this blogtrip, the Costa Brava Girona Tourist Board and the Catalan Tourism Agency hopes that content, posts, videos, mentions and comments will be generated in the social networks in which the participants operate in order to publicise the destination on leading UK websites. The goal is for bloggers to discover the destination through products aimed at tourists who travel with their families, to comment on their holiday experiences, to describe the services and activities that they shared with their children, and, finally, for them to encourage their followers to visit Catalonia and the Costa Brava.
